Is Your Michigan Business Easy to Find Online? Find Out in 3 Minutes
Google yourself. Seriously.
Grab your phone and search for what you do plus your town. Something like “electrician in Lansing” or “dentist near Ann Arbor.”
Did your business show up? Did your website look good when you tapped it? Could you tell right away how to call or book?
If you hesitated on any of those, you’re in good company. And it’s fixable.
Meet the Brand Scorecard
The Brand Scorecard is a free 3-minute quiz from Capital Web Development, made for Michigan business owners. Answer 18 plain-English questions and you’ll get:
- ✅ A score out of 100
- ✅ A look at what’s working and what’s not
- ✅ Your top 3 fixes to start with
No tech talk. No confusing reports. Just a clear next step.
Why this matters in Michigan
Michigan runs on local business. From a barber in Flint to a roofer in Traverse City, people here like to hire someone nearby they can trust.
But before they call you, they look you up. They check Google, read your reviews, and open your website, often before they ever pick up the phone.
Your website is your first handshake. Let’s make it a good one.
How it works: grow your brand tree
As you answer, a little tree grows on your screen. Each part is something real about your business:
- 🌱 Soil: Does a stranger instantly get what you do?
- 🌳 Roots: Is your website fast and solid, especially on a phone?
- 🪵 Trunk: Is it easy to call, book, or ask for a quote?
- 🌿 Branches: Do you show up on Google and Google Maps? Do happy customers leave reviews?
- 🍃 Leaves: Are you answering the questions your customers actually ask?
- 🍎 Fruit: Are real leads coming in without paying for ads?
A full tree means a healthy brand. Bare branches? Now you know exactly where to start.
Ads are rent. Organic is equity.
Ads are like renting a billboard. Great while you’re paying, gone the day you stop.
“Organic” just means customers finding you on their own, through Google, Google Maps, reviews, and your website. You build it once, and it keeps working for you. The scorecard shows you which one you’re building.
Who is it for?
Ready to see your tree? Enter your name and email and START.
Your brand tree
Is your brand growing, or just online?
Ads are rent. Organic is equity. Answer 18 quick questions, watch your brand tree fill in, then get a score and your three best fixes.
Takes about three minutes.
Where to focus first
This is a self-assessment, not a full audit. Organic growth compounds over months, not days, so use the score as a starting map.
A free tool from Capital Web Development.
Quick Answers
Is the scorecard really free?
Yes. It takes about 3 minutes.
Do I need to know anything technical?
Nope. Every question is in plain English.
What do I get at the end?
Your score out of 100, a picture of your brand tree, and your top 3 fixes.
Is it only for businesses in big cities?
Not at all. It’s built for businesses all across Michigan, from Detroit to the U.P.
Questions? We’re happy to help
If you run a business in Michigan and want to see what the whole ecosystem could look like for you, shoot us a message. We’re based in Lansing, and we’re always happy to look at what you have and give you straight, honest advice.
Call: (517) 940-9570 Email: contact@capitalwebdevelopment.com
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