Grab your phone and search for what you do plus your town. Something like “electrician in Grand Rapids” or “dentist near Grand Rapids.”
Did your business show up? Did your website look good when you tapped it? Could you tell right away how to call or book?
If you hesitated on any of those, you’re in good company. And it’s fixable.
The Brand Scorecard is a free 3-minute quiz from Capital Web Development, made for Grand Rapids, Michigan business owners. Answer 18 plain-English questions and you’ll get:
No tech talk. No confusing reports. Just a clear next step.
Grand Rapids, Michigan runs on local business. From a barber in Flint to a roofer in Traverse City, people here like to hire someone nearby they can trust.
But before they call you, they look you up. They check Google, read your reviews, and open your website, often before they ever pick up the phone.
Your website is your first handshake. Let’s make it a good one.
As you answer, a little tree grows on your screen. Each part is something real about your business:
A full tree means a healthy brand. Bare branches? Now you know exactly where to start.
Ads are like renting a billboard. Great while you’re paying, gone the day you stop.
“Organic” just means customers finding you on their own, through Google, Google Maps, reviews, and your website. You build it once, and it keeps working for you. The scorecard shows you which one you’re building.
Your brand tree
Ads are rent. Organic is equity. Answer 18 quick questions, watch your brand tree fill in, then get a score and your three best fixes.
Takes about three minutes.
This is a self-assessment, not a full audit. Organic growth compounds over months, not days, so use the score as a starting map.
A free tool from Capital Web Development.
Yes. It takes about 3 minutes.
Nope. Every question is in plain English.
Your score out of 100, a picture of your brand tree, and your top 3 fixes.
Not at all. It’s built for businesses all across Michigan, from Detroit to the U.P.
If you run a business in Grand Rapids, Michigan and want to see what the whole ecosystem could look like for you, shoot us a message. We’re based in Lansing, and we’re always happy to look at what you have and give you straight, honest advice.
Call: (517) 940-9570 Email: contact@capitalwebdevelopment.com
Or message us here:
